Yesterday we had the pleasure of sitting down with Danny Poulos from Elite Lending to film a segment for his remarkable Real Estate Insiders show. We really had a good time and the question came up about what does it take to bring our clients the most money through our various marketing programs.
We can not stress this point strongly enough. Most buyers are shopping for their new home on the Internet before contacting a Realtor®. In fact statistics prove than an astounding 86% of all home buyers are surfing the web as the starting point in the search for their new home. They are on Trulia.com. They are on Realtor.com. They are on Homes.com. You name it and they are there. And if your home is listed by a Realtor® through the Multiple Listing Service they will be seeing it. Maybe!
The maybe is how your home looks on their computer, or phone or tablet. Do the pictures POP? Do the words tell a story? Is there something that draws them to take the next step and pick up the phone? The reality is we find only about 5% of ALL listings in ALL price ranges stand out and have both pictures and a story that are truly enticing.
Let’s take an example of a median priced condo in the Delray Beach market that we recently sold for a client. We sold them the unit less than 2 years before and sold it at about a 40% profit and feel the on-line marketing played a significant role.
In fact the “old” pictures were certainly not bad. In fact, they were better than probably at least half of what we see out there. This fact makes the point even more dramatic. Above is the courtyard photo of the listing when our client purchased the property. Actually a nice photo, good balance, blue sky, sharp focus. But does it POP? Or does this?
But pictures only are part of the story. On-line home shoppers want more. They want to know about the home, the area. A story that paints a picture of why they should be interested. Here is the written description of the property when our client purchased the unit;
Totaly renovated 2 bedroom 2 bath condo in the heart of downtown Delray. steps to the intracoastal,downtown and walking distance to the beach. Renovations include, impact glass, new kitchen flooring bathrooms, appliances and paint.
Basic description with the first word misspelled but does it tell a story? Does it make the property POP? Or does the description we included with our listing?
Every once in a while a special property in a special location becomes available and if you are looking for the ideal location in Delray Beach this may be it. With two bedrooms and two bathrooms this ground floor unit in Parkview Manor is remarkable in every way. This boutique building is located just one block north of The Avenue and steps from the Intracoastal waterway. Every detail has been taken care of in this meticulous renovation. From the replacement of original cast iron waste lines to new impact windows/doors and everything in between you will find a home that should be included on your ”must see” list. The remarkable beaches, restaurants and shops of downtown Delray Beach are literally steps away from your front door. This Village by the Sea is all yours to enjoy on foot.
Please take the time to look at our photos which show the quality of the materials and design used throughout this magnificent property. Rand McNally recently named Delray Beach the “Most Fun Small Town in America so whether you are looking for a full time residence, a place to escape the northern winters or your own Pied-a-terre just off Atlantic Avenue do not miss this one. No surface has been left untouched and the most discriminating buyer will find nothing to do but enjoy this slice of paradise.
If you are thinking about selling your home you really need to understand what the broker who you are considering is going to do to make it POP! If you need any help, or suggestions, no matter where in the country you live please feel free to contact us and we are happy to help. Our passion here at Paradise Sharks Real Estate is to raise the value and quality of real estate services available to anyone. We don’t want your kitchen to look like this;
We want it to POP!
The fact is most real estate brokerages are not going to make your property POP unless you make sure they do. Consumers are free to accept mediocre marketing and pay too much for too little. It is a great example of why we tell each of our clients that they can pay more and receive less but that just would not make any sense. Always interesting, always fun.