Janet Yellen interview (Part II)

This is the second part of the Janet Yellen interview from the documentary, Money for Nothing: Inside the Federal Reserve. As in the earlier article, I will highlight some of the questions, capture her response, and provide commentary.

Question: U.S. Government debt has grown much faster than the economy. Will the Fed be forced to devalue the Dollar?

A lot of people have the view that government debt is ultimately inflationary. I’d like to take issue with that. It is not ultimately inflationary if you have an independent central bank and that central bank keeps its eye firmly focused on price stability. It is our job that regardless of what happens to the deficit and debt, it does not translate into inflation. When we get out of the crisis, we will have to tighten monetary policy and interest rates could go very high. But we do have the tools to contain inflation and whatever the government does or does not do with its budget, it does not end up as inflation.

Comment: Inflation is an increase in the amount of outstanding money and credit. If government spends more then it has to ask its people for more tax money or it has to borrow. Let’s use round numbers and say that the Federal Government borrows 40-50% of its budget. If the Fed is buying a good portion of this debt, and they are, where does the Fed get its money to buy the debt? The Fed Wizards create this money through accounting entries in banking cyberspace thus increasing the supply of money, which by definition is inflation. The inflation is visible in the prices of financial assets and has reemerged to some degree in housing. When Main St. thinks of inflation, they think about rising prices (an effect from inflation). If the Fed has the tools to control inflation, then perhaps they can explain the origin of recent financial bubbles.

Question: Can the Fed really control the rate of inflation?

We are totally [my emphasis] responsible for inflation in the long run. I don’t mean over 3 months, 6 months or even a year. But we can as a central bank, commit if we are going to have a low inflation rate and if we don’t get there it’s no one’s fault but the central bank.

Comment: We can conclude that she means that low inflation is good. Does this mean that the high price inflation of the late 1970s was the central bank’s fault? Does this mean that the financial asset bubble (inflation) is the central bank’s fault as well? I agree that there are things the central bank can do to control inflation particularly in the long run, however, if that is the case why is the Dollar worth a fraction of what it was when the Fed was born? Perhaps the Wizards are not in control?

Question: Should the Fed have raised interest rates sooner to defuse the late 1990s stock bubble? What has the Fed learned about bubbles since then?

Who could have looked at the Nasdaq in 1999 and not had some concern that these prices had reached bubble levels? Shouldn’t we have tightened monetary policy to address it? I think what most people would have thought inside the Fed then, and I wasn’t but I agreed with it, was we have an economy that in terms of the goals Congress assigned us (jobs, price stability), it is doing just fine. It does not need a tighter monetary policy and if we tighten monetary policy to bring stock prices down, we are probably gonna have to tighten a lot. We are gonna harm our performance on all the things Congress put on our scorecard.

This has been a devastating financial crisis. It is hard to pick up the pieces. We have intervened very aggressively and stopped what could have been an utter financial meltdown. Most members of the Fed anticipate that we will have high unemployment for a number of years despite our best efforts. We have pushed close to the limits to what we can do to address that.

Comment: Former Chair Greenspan warned of this overheating with his “irrational exuberance” comment. His supposed mastery of the economy led him to be called Maestro. The button pushing and lever pulling of his wizardry focused on a humming economy, regardless of what excesses were created elsewhere. Once again, the Fed goals were stretched beyond its original intention (provide liquidity) through Congressional mandate of focusing on jobs and price stability. Yellen’s immediate predecessor, Bernanke, suggested that part of the Fed’s mission was to keep the stock market high and Wall St. waits on bated breath for whatever the Fed says. Fed mission creep, whether self-inflicted or congressionally inflicted, creates the Wizard aura and makes their job much harder.

The Fed has intervened quite aggressively, so much so that despite their purchases of trillions in assets, we do not have rampant price inflation except in the area of financial assets. That makes sense since that is exactly what the Fed is buying/has bought. If instead of buying financial assets, the Fed had bought cars, what do you think the price of an automobile would be?

The Fed has been waging a death battle against deflation. Had they not intervened in purchasing financial assets, the value of those assets would have plunged. The financial markets never finished the catharsis that started in 2008 and now have instead re-inflated. As the Fed Chair said, “we have pushed close to the limits”; indeed they have. The popping of the financial bubble will demand the Fed push those limits again, but those limits will prove immovable.

Advantages of Inventory Tracking Systems

Do you and your business contain an inventory of products and/or materials? Some companies with an inventory choose to track those items, and others don’t. Many companies feel that the process of tracking inventory in and out is too overwhelming – the setup time and ongoing management seems simply too much to manage. These advantages of inventory tracking may just be enough to change the minds of those who have avoided it in the past.

Reduce item shrinkage.

Without inventory tracking, it can be hard to know where items are, and where they’ve gone. Somebody grabs an item here and an item there, forgets to write it down or tell anyone, and soon you’re inventory count is way off and the items are gone, without any income to show for it. Though it’s unpleasant to think about, stealing can be another cause for item shrinkage, and it’s much harder to track without the ability to track your inventory items. Adding an inventory management and tracking system, along with software and new processes, can significantly prevent shrinkage and improve your bottom line.

Understand item profitability.

Without the ability to see an item’s cost and sale price, it can be difficult to understand that item’s profitability. Even if you are selling the item for what seems like a reasonable price, how do you know the item is profitable? By tracking your inventory items in an inventory management system, you can run reports to see profitability by item, and you can gain useful insight that helps you make the right decisions about which items to promote or discontinue. You can also see where pricing adjustments may be needed, or negotiate better pricing with your vendor.

Keep customers happy.

When your customer calls to place an order, how do you know what is available, and how many you have? Relying on memory or physically walking back to the warehouse to check are both inefficient methods of letting customers know what you have. It can also be frustrating to the customer. Tracking your items can help you see instantly what is available and what is on order, so you can quickly give your customer an idea of what you have, and when it will be shipped.

Keep the items you need in stock.

Are you constantly running out of the products your customers order most often? Are you finding a shelf full of products nobody wants? These can be the result of not being able to analyze your inventory. By tracking items, you can run reports to see patterns of the hot (and not-so-hot) sellers. You can run long-term reports to understand patterns and order products to be available at the right time of year, when your customers want them. You can also liquidate the items you don’t want, so the shelf space is available for the items that sell.

Setting up an inventory management system can be a big task, but as long as you set up the system correctly and have the right staff and accounting software in place, you can reap big benefits from doing so (Source: http://www.redwingsoftware.com/rwssn/home.aspx?page=329).

Looking at a slightly higher price point?

When last we met, we discussed neighborhood affordability. Today let’s continue that discussion at a slightly higher price point.

If you’re looking to spend $1 million to $1.5 million, you may consider a large circle of neighborhoods in the center of the city, plus the Richmond District in the northwest. Within this circle, you’re typically going to get more for your money in the Sunset, Central and Outer Richmond, Miraloma Park or Bernal Heights than in Glen Park or Potrero Hill – or especially Noe or Eureka Valley.

The chart accompanying this story spells this out in greater detail. Topping that chart is the Miraloma Park/Midtown Terrace/Forest Hill/Westwood Park area – if you’re looking for value, you’ll find it here.

Need guidance? Give me a call!

Dreaming of San Francisco? Cece Blase offers local advice to San Francisco buyers, sellers and owners– and feeds the dreams of those who wish they could live in Tony Bennett’s ‘City by the Bay.’ Call 415-577-0809 or email [email protected] www.ceceblase.com

Stay-at-home mom business ideas – part 1

When a woman chooses to become a stay-at-home mom she dramatically alters her career path, usually by completely exiting the workforce for several years, if not permanently.

While some women choose to pursue work from home opportunities, there are few reputable companies offering reliable telecommuting or home-based positions.

Many women who would like to maintain a career while staying home with their small children have no idea where to turn. Just like Lisa Marcia, author of A Work at Home Mom’s Ultimate Guide to Building a Business, Blog and Brand, most moms are just looking for a way to stay home with their little ones while earning extra income doing something they love. Luckily, there are several small business ideas suitable for stay-at-home moms.

Administrative Consulting or Virtual Assisting

Virtual assistants usually provide remote administrative or technical assistance to clients from a wide range of industries and business sectors. Some VAs also work as virtual personal assistants, helping their clients with travel arrangements, scheduling and other miscellaneous tasks.

Administrative consultants differ from virtual assistants in that they play more of an advisory and directional support role in their client’s businesses.

This type of business is great for a stay-at-home mom, because it allows her to take on the number of clients or independent contracts that suit her own availability. People in this line of work often arrange part-time child care or establish quiet times at home during which they can communicate with clients who require phone calls or teleconferences.

The majority of clients, however, are comfortable communicating via email or through other web-based project management platforms.

Freelance Writing

Freelance writing is another great business venture for a stay-at-home mom. There are hundreds of reputable online media outlets that contract with people who have journalism backgrounds as well as mid-career professionals willing to share their knowledge in Internet-based magazines and newspapers.

Hundreds, if not thousands, of moms have found success as “mommy bloggers,” a term that generally refers to website owners who journal about everything from homeschooling to recipes. While starting and maintaining a blog that pulls in a reliable income is hard work, those who have achieved success with this type of home based business enjoy unparalleled flexibility and freedom.

Home Day Care

Many stay-at-home moms spend countless hours designing home-based preschool curricula, planning field trips and outings, preparing healthy meals and snacks, and setting up elaborate playrooms and outdoor play areas. With a few certifications courses and state license, some of those same moms open their doors to other infants and toddlers to establish a home day care.

Home-based preschools are attractive to many working parents as well as other stay-at-home moms who prefer a more personalized childcare setting. Some home day cares even function as cooperatives in which groups of parents pool their money for resources.

Read Stay-at-home mom business ideas – part 2 for more business ideas and links to helpful resources.

Sony debuts “Project Morpheus” VR headset, is this the future of entertainment?

This is the time of the year when many new technologies and products are announced and introduced into the marketplace. On March 19, 2014, Sony announced a new virtual reality initiative that is known as “Project Morpheus” that could end up being a huge shakeup for the video game industry.
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Forbes reports that the new product, which was announced at the 2014 Game Developer’s Conference (GDC), is a huge step forward in the entertainment industry. Project Morpheus could represent a new chapter in the future of video games and digital entertainment. Project Morpheus will be a competitor to the upcoming Oculus Rift, another VR device.

It will take some time before we can see if virtual reality peripherals are the next stage in digital content evolution. There have been many different interactive devices that have had various levels of success over the years. The Nintendo Wii and the Microsoft Kinect are two examples of technology that have changed the way we interact with our games.

Google glass is another product that has changed media consumption and may impact the way we play games, watch movies, and browse the internet on a worldwide scale in the future.Wearable tech and full immersion seem to be two of the major trends that are coming for 2014.

Even though this new tech development is cause for excitement, it is important to remember that there have been many technological fads, and attempts at VR and entertainment immersion in recent year. Some of which have fallen flat. 3D television in the home was once touted as the next big entertainment thing. However, 3D TV has not even come close to hitting mainstream usage. Sony’s own Playstation Move technology is another products that has not been a big hit with consumers on the Playstation 3 or 4.

It will be interesting to see if Sony’s newest gadget ends up being a success with game and movie enthusiasts. It could end up being the next Wii, or it could be another case of the Virtual Boy…

Motivation techniques for customer retention

The gates have opened and now more than ever before, customers are being bombarded with similar marketing techniques on the Internet, mobile devices and mass media outlets. Although branding decks and business pillars are being bandied about, most businesses do not understand the importance of differentiation and, therefore, are not getting the results SEO and marketing professionals are promising.

Yet, business owners and marketers continue to beat the same drum and hope if they hit it harder, successful results will be incoming. Some companies spend all of their marketing dollars attracting new customers and have not paid attention to the statistical reality that it is less expensive to sell new things to current customers. It is also cheaper to retain current customers than continue to pay the high cost of the shotgun approach.

Maritz Motivation Solutions is in business to do just that – maintain strong relationships with current customers and employees. In fact, that is what it is all about, right? Nurturing relationships to build trust, confidence and loyalty. Maritz has been using techniques that will help businesses actually spend less for their sales.

We decided to interview Barry Kirk, vice president of loyalty Strategy for Maritz Motivation Solutions, to learn a few of their strategies and suggestions.

Faleris: What is Maritz’s target audience? (what size companies or types of business professionals)

Kirk: Maritz Motivation Solutions works with Fortune 500 companies across multiple industry verticals, including financial services, hospitality, tech and healthcare. Our target clients are seeking solutions to drive engagement with their employee community, sales force and/or customers. Our consumer loyalty programs often have a membership size of 5+ million members.

Faleris: Can you explain gamification for our readers.

Kirk: Gamification is the application of game design techniques to non-game experiences like training applications or loyalty programs. This is distinctly different than adding a game to something, a common tactic in the marketing world (i.e. spin-and-win or puzzle game used as a promotional campaign). Gamification is not an add-on – it’s a technique of integrating game elements to the existing core experience to make it feel more game-like – that is, more social, mastery-building or exploration-based. This can be done through the application of game dynamics like competition, collaboration or randomness, or game mechanics like leaderboards, missions, badges and virtual rewards.

Faleris: Why would a company want to use gamification tactics?

Kirk: The answer to that is simple – loyalty programs are, for the most part, boring. They are stuck in a “do this, get that” model that has remained virtually unchanged for the last 40 years. They have also been less than effective at embracing new marketing technologies like social media, location-based services and mobile apps.

Loyalty programs are in dire need of an engagement technology that they can easily adopt and gamification answers that need because its really just an evolution of the traditional loyalty model — points, levels and rewards are core to most modern loyalty programs and they are also game mechanics. So, loyalty programs are already gamified, just at a very rudimentary level. We can now take that much further and to greater effect.

Faleris: What is the difference between motivation programs and typical customer rewards programs?

Kirk: Typical consumer loyalty programs are what I call “mercenary-based” because they essentially buy the loyalty of customers. Now, that can be an effective strategy, at least until your competitor is willing to buy the loyalty of those same customers for just a little bit more than what you are offering.

We work with brands to develop programs that encourage “true loyalty” or loyalty that actually resists the competitive offer. Of course its not logical to choose a brand that’s not offering the best deal financially, but consumers will do just that if there is an emotional or social connection with the brand that transcends the mercenary impulse.

We help our clients move in the direction of true loyalty by incorporating concepts from behavioral psychology and neuroscience in the design of our programs, helping them evolve their programs into more engaging experiences that connect with the core human desires for creative expression, social bonding and choice.

Faleris: Do you have any statistical information that demonstrates the effectiveness of these programs?

Kirk: It’s important to understand that a brand will never attract 100 percent of their customer base into their loyalty program. In fact, most companies would be doing very well to engage 30-40 percent of their customers as program members. But the goal of these programs is not to engage all customers, but rather to incent the participation of your best and highest potential customers.

Focusing on those two segments will show the best results and highest ROI for your program investment – for example, loyalty program members generally respond to offers and campaigns at 6-10 percent higher rate than non-members. And in a recent Maritz industry study, 57 percent of respondents agreed with the statement, “I modify when and where I buy, in order to maximize the [loyalty benefits] I receive,” while 46 percent agreed with the statement, “I modify what brands I buy to maximize the [loyalty benefits] I receive.”

Faleris: Do you feel that both clients and employees should be motivated through “programs”?

Kirk: I would not say that all companies need employee engagement or customer retention programs. However, any company that takes either employees or customers for granted is asking for declining profitability and decreased retention, because your competitors are always looking to tempt away your best employees and most valuable customers. Its been proven repeatedly that well-designed motivation programs that include a mix of earning opportunities, rewards and targeted communications are the most effective strategy for retaining these key constituencies.

Faleris: Are the programs costly?

Kirk: Effective loyalty programs generally require a significant investment in strategy, technology, operational support and rewards — most companies look to a partner to provide some or all of these components. But keep in mind that a well-designed and implemented loyalty program will reap incremental revenue well in excess of its operational costs – this is, of course, the goal of a loyalty strategy: to drive increased profitability through a lift in customer spending and retention. So your focus should be as much on your anticipated ROI as it is in the cost of the program.

On the question of rewards, my experience is that a variety of reward options is always the best strategy. In-kind rewards – those that are owned by the brand and can be offered to the member at nominal cost – can be highly effective at driving loyalty because the reward itself deepens the member’s experience of the brand.

Examples of this type of reward might include a free pay-per-view movie from a cable provider’s program or a logoed t-shirt from your favorite restaurant’s program. However, as members move up in your program, they are likely to tire of having only in-kind goods as reward options. Your best customers will be looking for choice in their program experience, which you can offer by also include a variety of external reward options like merchandise, gift cards and travel.

Faleris: Do you feel motivating clients is mandatory in the current commercial climate?

Kirk: Motivating customers has never been more critical as brands face a triple threat in the marketplace, including: 1) increased attention scarcity due to the explosion of channels and messages confronting consumers, 2) a decline in overall trust in major brands and institutions, and 3) decreasing engagement in traditional loyalty programs.

The necessary response is for brands to “rethink” the loyalty experience and start seeing customers differently. I always advocate the belief that customers are human beings first and that earning and retaining their loyalty starts with this fundamental understanding. If you truly understand that, you’ll offer them an experience that surpasses expectation, delivers true value and even includes an element of surprise now and then. This is how you earn some of their precious attention currency and their loyalty.

General Motors recalls more than 1.5 million vehicles

General Motors, the iconic Detroit- based auto manufacturer, has issued a new recall of more than 1.5 million vehicles, according to a report issued by ABC News on March 18, 2014.

Safety issues have been cited as the reason for the recall. Some might remember that General Motors recalled 1.6 million vehicles last month to correct a problem with defective engine switches. This time around, safety is still the concern and the recall is more proactive than reactive.

Last month’s safety problems resulted in 12 deaths and led to federal investigations surrounding the safety issues and General Motor’s response to them. General Motors CEO Mary Barra is taking no chances.

“Something went wrong with our process in this instance, and terrible things happened,” Barra said.

According to Barra, General Motors is taking extensive measures to improve its recall procedure and the company will cooperate completely with government investigations.

“The bottom line is, we will get better as a result of this tragic situation if we seize the opportunity,” Barra said.

General Motors says the total cost of the repairs on these defective vehicles, from last month and this month, will run close to $300 million. The affected vehicles in this most recent recall are:

1.18 million SUVs, due to problems with side air bags, front center air bags, and seat belt pretensioners that may not deploy like they should if drivers choose to ignore the air bag warning light on the dashboard. Affected models include the Buick Enclave and GMC Acadia from 2008-2013, the Chevy Traverse from 2009-2013, and the Saturn Outlook from 2008-2010 model years.

303,000 Chevrolet Express and GMC Savana vans from 2009-2014, due to concerns with the material on the instrument panel. It may not provide enough cushioning to adequately protect an unbelted passenger’s head in a vehicle crash.

63,900 Cadillac XTS sedans from 2013 and 2014, due to a problem with a plug in the brake assembly. It can become dislodged and short out, possibly causing a fire.

No injuries have been reported yet from the vehicles recalled in any of these three groups, at least not according to General Motors. However, the National Highway Traffic Safety Administration has reported complaints relating to the above safety issues. Anyone who owns one of the above models and affected model years should refer to a local GM dealer for repair.

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Is Your Home Presentable

Yesterday we had the pleasure of sitting down with Danny Poulos from Elite Lending to film a segment for his remarkable Real Estate Insiders show. We really had a good time and the question came up about what does it take to bring our clients the most money through our various marketing programs.

We can not stress this point strongly enough. Most buyers are shopping for their new home on the Internet before contacting a Realtor®. In fact statistics prove than an astounding 86% of all home buyers are surfing the web as the starting point in the search for their new home. They are on Trulia.com. They are on Realtor.com. They are on Homes.com. You name it and they are there. And if your home is listed by a Realtor® through the Multiple Listing Service they will be seeing it. Maybe!

The maybe is how your home looks on their computer, or phone or tablet. Do the pictures POP? Do the words tell a story? Is there something that draws them to take the next step and pick up the phone? The reality is we find only about 5% of ALL listings in ALL price ranges stand out and have both pictures and a story that are truly enticing.

Let’s take an example of a median priced condo in the Delray Beach market that we recently sold for a client. We sold them the unit less than 2 years before and sold it at about a 40% profit and feel the on-line marketing played a significant role.

In fact the “old” pictures were certainly not bad. In fact, they were better than probably at least half of what we see out there. This fact makes the point even more dramatic. Above is the courtyard photo of the listing when our client purchased the property. Actually a nice photo, good balance, blue sky, sharp focus. But does it POP? Or does this?

But pictures only are part of the story. On-line home shoppers want more. They want to know about the home, the area. A story that paints a picture of why they should be interested. Here is the written description of the property when our client purchased the unit;

Totaly renovated 2 bedroom 2 bath condo in the heart of downtown Delray. steps to the intracoastal,downtown and walking distance to the beach. Renovations include, impact glass, new kitchen flooring bathrooms, appliances and paint.

Basic description with the first word misspelled but does it tell a story? Does it make the property POP? Or does the description we included with our listing?

Every once in a while a special property in a special location becomes available and if you are looking for the ideal location in Delray Beach this may be it. With two bedrooms and two bathrooms this ground floor unit in Parkview Manor is remarkable in every way. This boutique building is located just one block north of The Avenue and steps from the Intracoastal waterway. Every detail has been taken care of in this meticulous renovation. From the replacement of original cast iron waste lines to new impact windows/doors and everything in between you will find a home that should be included on your ”must see” list. The remarkable beaches, restaurants and shops of downtown Delray Beach are literally steps away from your front door. This Village by the Sea is all yours to enjoy on foot.

Please take the time to look at our photos which show the quality of the materials and design used throughout this magnificent property. Rand McNally recently named Delray Beach the “Most Fun Small Town in America so whether you are looking for a full time residence, a place to escape the northern winters or your own Pied-a-terre just off Atlantic Avenue do not miss this one. No surface has been left untouched and the most discriminating buyer will find nothing to do but enjoy this slice of paradise.

If you are thinking about selling your home you really need to understand what the broker who you are considering is going to do to make it POP! If you need any help, or suggestions, no matter where in the country you live please feel free to contact us and we are happy to help. Our passion here at Paradise Sharks Real Estate is to raise the value and quality of real estate services available to anyone. We don’t want your kitchen to look like this;

We want it to POP!

The fact is most real estate brokerages are not going to make your property POP unless you make sure they do. Consumers are free to accept mediocre marketing and pay too much for too little. It is a great example of why we tell each of our clients that they can pay more and receive less but that just would not make any sense. Always interesting, always fun.

Website to offer engineering students academic relief

Myassignmenthelp.com has launched assignment help to assist engineering in Chicago and across the globe.

The goal of the site is to help simplify the work and academic life of students.

The organization has a writing staff which comprises of experienced engineering writers who are highly qualified and have completed numbers of engineering projects. According to my assignment help project head, “Our professional writers have a writing passion to offer academic support to the young students.” Every writer holds at the very least a master’s degree holder in engineering.

Before joining writing team, each person undergoes a lengthy screening process to test skills. Through their site, many engineering students have approached the company for expert assignment help.

The site prides itself on assisting customers not only from Chicago, but around the USA, UK, Australia, Europe, New Zealand, South Africa, Japan, India, China, and many more.

All the given assignments are supported with different online references and offer Plagiarism reports which ensure 100% originality of assignments.

The online writing company also guarantees that their engineering assignments are delivered by the required deadline. All written assignments include with a money back guarantee to ensure that all students receive 100% satisfaction.

Broward County Convention Center chosen for Marketing Mastery 2014 Conference

Fort Lauderdale, FL –Christina Rowe, President of Stand Out! Media Group and Heidi Richards Mooney, Founder of Women in Ecommerce™ are pleased to announce the Greater Fort Lauderdale / Broward County Convention Center in Fort Lauderdale as our Venue for the first-annual Day with the Masters Marketing Mastery 2014 Conference taking place on Friday, April 25, 2014.

About the Day with the Masters: Marketing Mastery 2014 Conference: Attending events is an excellent way to grow your business. Besides the content rich programs, top notch speakers and new business strategies, the event provides attendees will an excellent way to network and meet like-minded professionals. The Day with the Masters Marketing Mastery 2014 Conference is designed to for professionals and business owners who want to immerse themselves in knowledge and expertise as our six marketing masters share their cutting-edge techniques and strategies to transform your business today. General admission tickets are only $97 and include lunch. Limited VIP tickets are available and include premium seating, a private lunch with the speakers and other “perks.”

According to Heidi Richards Mooney, Event Co-Producer Chair, “The Greater Fort Lauderdale Broward County Convention Center was chosen because it represents our community in a professional way and the staff are a pleasure to work with. When people hear the name of the location, it gives the feeling of something larger than them, which fits perfectly with our theme, A Day with The Masters. We want people to walk away from our event feeling important, empowered and enlightened. The Convention Center will help us achieve our vision.”

Christina Rowe, event Co-Producer says: “Every event I have attended at the The Greater Fort Lauderdale Broward County Convention Center was first-class. The staff are professional, courteous and attentive to even the smallest details. We know they can handle an event of any size and will give us the attention we require and our guests expect.

About Greater Fort Lauderdale / Broward County Convention Center in Fort Lauderdale: The Greater Ft. Lauderdale / Broward County Convention Center is the country’s premiere waterfront conference facility. The building is a five-minute drive from the airport, within walking distance of many local hotels, and less than one mile from Fort Lauderdale’s famed Blue Wave beaches. Hosting more than 5 million guests and 5,500 meetings since opening its doors in 1991, the Convention Center consistently exceeds guest and meeting planner expectations for five-star food service, state-of the-art technology, and outstanding service in a modern, eco-friendly facility. For more information about the Convention Center call 954.765.5900 or visit http://www.ftlauderdalecc.com/.

About Stand Out! Media Group: Stand Out! Media Group creates your brand online and offline–from your website, Facebook page and profile, social media backgrounds to your promotional materials, marketing, publicity, videos and more. By building a streamlined, recognizable brand online, you will quickly develop a powerful web presence that attracts clients and generates new business. With Stand Out! strategic branding, you can become a well-known expert and leader in your field and dominate the search engines, giving you the edge over your competitors.

About Women in Ecommerce: For more than twelve years, Women in Ecommerce™ has been helping women do business on the web by providing educational events, seminars, webinars, conferences and teleclasses via our website and social media platforms. We have a diverse membership of women from all walks of life representing 54 countries worldwide. Our members are professionals, educators, retailers, retail businesses, work-at-home moms, direct sales representatives, affiliate marketers, online sales professionals, auction site sellers and resellers, web designers, and other technology experts.

For more information about the Day With The Masters Marketing Mastery 2014 Conference, visit www.daywithmasters.com. For more information about Stand Out! Media Group visit: www.standoutontheweb.com and for more information about Women in Ecommerce™ visit www.WECAI.org today! To participate in or learn more about the event, contact Christina Rowe at 732.501.6445, email her at [email protected] or contact Heidi Richards Mooney, at 954.625.6606 or email her at [email protected]